One beautiful newscaster that stands out in American TV today is Elita Loresca. Viewers of KNBC know Elita as the pretty weather anchor in Today in LA and the Midday Report. Her past coverage of hurricanes Frances, Katrina, Rita and Wilma when she was with WSVN (FOX) in Miami, Florida have made her quite famous with American viewers.
But since October 2006, Elita is not just known as a weather anchor. She is also known as “America’s Sexiest Newscaster”, a title conferred upon her by readers of FHM Magazine, which featured her in its October 2006 issue.
Born in the Philippines, Elita Loresca moved to Southern California when she was 10 months old and grew up in both downtown Los Angeles and Chino. She took up Broadcast Journalism at Cal State Fullerton and earned the Certificate of Broadcast Meteorology at Mississippi State University.
“That is where my interest and passion for the news industry started. It wasn’t until my internship at the Orange County News Channel that I wanted to pursue a career on-air as a weather anchor. I was working with my mentor, Maria Quiban (currently an anchor and meteorologist at KCOP, Ch. 13) at the time and she inspired me to follow my dreams. I know it sounds so cliche’, but it was because of her encouragement that I wanted to get into the business and knew that I could do it. I wanted to be just like her!” she said.
Loresca began her career as a news associate at KCBS-TV in Los Angeles, where she was responsible for the assembly of scripts and teleprompter operation during the newscasts. Then, she worked as the noon weather anchor and assignment editor for Bakersfield, California from January 2001 to August 2002. She then moved to KGPE-TV in Fresno, California, as the morning and noon weather anchor. From 2004 to 2006, she was with WSVN (FOX) in Miami, Florida until she joined KNBC.
In an earlier interview with Asian Journal regarding her being voted “America’s Sexiest Newscaster, Loresca admitted being wowed upon learning about the news. ““I was elated! It’s a national magazine! I was flattered by the nomination alone, but to actually win the poll, I couldn’t believe it,” she said. “When I found out in June that I won, I made sure that my parents knew exactly what type of magazine this was and the demographics this catered to. I didn’t want them to be caught off guard.”
Elita’s Filipino parents were happy for their daughter. She related, “My parents are awesome! They are super supportive of the pictorial and couldn’t be prouder. My dad is so proud. He loves to brag about all his daughters and our accomplishments. He has called all of his friends from the US to the Philippines, so that they go out and buy a copy. My parents are the best!”
Her friends, including her boyfriend have been quite supportive as well. “Overall, I have gotten nothing but support from my friends and my boyfriend. I am very blessed,” she said.
In order to further hone her skills, Loresca pursued further studies in her field. She wanted to be a meteorologist so she took up a 3-year distance course on broadcast meteorology.
The news muse admitted that she’s not fluent in Tagalog, having moved to the US when she was just a baby. “My tagalog is not bad. But, I can understand Tagalog much better than I can speak it,” she said. But the sexy and smart weather anchor proudly stated that she can cook Filipino food. “I can make lumpia, chicken adobo, fried tilapia and a few of my other favorites. I try not to cook the fried stuff too often,though, ” she added.
To keep her body in shape, Elita goes for kickboxing and cycling. And to keep her spirit strong, Loresca reaches out to help the underprivileged, being actively involved as a volunteer for for Humanity and The National Alliance to Nurture the Aged and the Youth (NANAY), a non-profit Filipino organization.