by Joseph Pimentel/AJPress
LOS ANGELES – The Asian Journal’s Los Angeles Midweek and Weekend Editions recently joined the elite roster of publications that include the Chicago Tribune, The Washington Post, among others, who met the rigid standards of Verified Audit Circulation.
“This is to reaffirm our commitment to our readers and advertisers. Having our circulation verified by this very reputable firm means that what we claim is what we actually print,” said Roger L. Oriel, Asian Journal’s Publisher and CEO.
Founded in 1951, Verified Audit is considered the leading independent third party media accreditation agency that authenticates the distribution of a newspaper, magazine and other forms of print and electronic media. It ensures the public, advertisers, media planners and marketing professionals the legitimacy of the media outlet.
Verified Audit is guided by a distinguished group of industry representatives. The Board includes publishers, distribution companies, associations, and consultants. These industry leaders assist Verified in shaping audit procedures and services to meet the needs of its members and the industry.
Their audits also provide advertisers and media buyers the assurance they need to make informed purchasing decisions—and afford media owners the tools that maximize their performance and demonstrate their efficacy to advertisers. The goal is to make sure that clients reach their target audience and provide valued advertisers as well as prospective clients truthful and accurate circulation figures.
For over half a year, the Asian Journal Los Angeles editions underwent a rigorous Verified Audit certification process. Verified Audit field staff studied the number of Asian Journal copies distributed at certain locations around the Los Angeles area and the number of copies remaining at the close of the distribution period.
The Asian Journal Los Angeles bi-weekly edition circulates an average of 70,000 copies across the LA and Ventura Counties. Verified Audit confirmed the Asian Journal’s distribution number and target audience. Distributed by a fleet of company-owned delivery trucks, this honor only affirms that Asian Journal is the true community newspaper of the Filipino American community.
The Asian Journal Los Angeles edition now joins local reputable newspapers such as the Long Beach Press Telegram and the Los Angeles Daily News.
The Northern California Asian Journal (SF)is also Verified-accredited.
The Asian Journal Los Angeles and Northern CA editions are the only Filipino-American newspapers to become full-fledged Verified Audit members to date.
Finally, this honor also attests to the Asian Journal’s commitment to providing news that is informing, empowering and serving the FilAm community.